Web Site Visitor Tracking

Bare Trax integrates with Google analytics to pull the most relevant visitor traffic data coming to your web site. The software is different than Google Analytics because it combines the data and presents it in month to month results showing you the progress of your marketing efforts. Visitor tracking statistics include number of visitors per month, amount of pages viewed, and bounce rates (or the % of people that come to your homepage and leave immediately).

Off Site Search Engine Marketing Results

When engaged in search engine marketing services, it important that you are tracking the number of back links coming from other web sites back to your web site, the number of pages being indexed by google and other metrics that will determine whether or not your campaigns are successful. By integrating with Yahoo! Site Explorer, Bare Trax is able to show you the increase in back links back to your web site and the number of pages Google shows as indexed on your web site.

Search Engine Ranking Reports

One of the benefits of this software is that we have a web based system for displaying your web site ranking for the keywords you are targeting. We will show you your web site’s ranking in Yahoo, Google, and Bing. This is beneficial as you will be able to see, month to month, the progress of your marketing and see your web site shoot up the search engines.

Bare Trax keeps a history of your rankings so you can run reports showing the progress of your search engine marketing efforts.

Goal Conversion Tracking

The most important part of the analytics and marketing process is to determine the number of goal conversions per month. Before starting any campaign, it is important to outline what your goals are (ie. Someone calling your business, someone purchasing a product, or someone filling out a form for more information). Once you determine what your goals are, it is important that tracking mechanisms are put into place. Bare Trax can track form conversions, sales conversions and soon will be able to track phone conversions.

Reporting Filter

The Bare Trax software will allow you to create traffic and trending reports over specified timeframes and allows you to download the reports in an easy to view PDF format. Simply choose the dates you want to get traffic reports on and create a custom report with your statistics.

Keyword Articles

By placing a small code on your web site, you can create and pull in articles for each of your keywords from the Bare Trax software. Why is this important? Google is looking for topical articles about specific keywords, not a pitch about your company. You need to write content rich articles about the keywords you’re marketing. In other words, Google will grade a web page about the process behind teeth whitening a lot more than a page about your dentist practice. The more unbiased, educational content you have, the better grade you will get from Google.

Bare Trax allows you to create, insert, and edit articles through an easy to use interface. The goal is to create articles about your targeted keywords. Our staff can help you write these articles as well.

Template Manager

The template manager allows you to create a header and footer graphic for your web site where the articles are going to be displayed. This allows you to show the articles in the same design as your web site. You can create the template yourself by using your own graphics or we can help you.

Add Multiple Domains

Bare Trax allows you to create multiple accounts within your account. You can also assign a user to be able to view only certain reports. With the ability to add multiple accounts and ability to assign users, you can manage multiple accounts and mulitple campaigns at the same time.

SEO Resources

Find links to web sites and articles that will help you with your search engine marketing programs. These resources are invaluable if you are looking to do search engine marketing on your own. Using link building companies, article submission companies, and other resources, you will be able to achieve first page placement for your keywords in no time.

SEO Step by Step On Site Optimization

Bare Trax has created a step by step process for on site optimization. Once you have completed the optimization program, you will be able to track your initial results and determine what you need to do to change your campaigns and maximize your traffic.

As always, our staff are able to do all of your on site optimization, article creation, and other optimization if you need help.